Answers for sales leaders considering Relevant by Design
Is this just prompt engineering?
Prompting is the tactical execution, but it is the smallest part of the process. The workshop is about sales architecture. It focuses on the quality of the input so the output is commercially useful and highly relevant to the buyer.
Our team already uses AI - what's different?
Most teams use AI to generate more content, which usually just creates more noise. NovaSQ establishes a repeatable workflow centred on briefing discipline so outreach becomes specific and valuable.
Who is this best suited to?
Any B2B environment where multiple stakeholders influence a deal and credibility is the primary currency. If you sell simple, transactional products with short cycles and minimal complexity, this framework may be less relevant.
How disruptive is the training?
The standard format is two half-day on-site sessions. To hit the ground running, NovaSQ asks for high-level context like ICP, typical stakeholder titles, and the types of deals you want to win. No confidential customer material is required.
Is the package fixed or tailored?
The format is fixed, but the application is tailored. Every exercise and output is built using your products, real-world competitors, and actual customer scenarios.
How do you prevent hallucinations or fake claims?
AI is treated like a junior researcher. The Human-in-the-Loop framework ensures every AI-assisted output is filtered through professional judgment and verified against factual reality.
What will my team actually leave with?
A practical Asset Pack created during the sessions, including a structured briefing method for responsible AI use, stakeholder-focused use case and discovery structures, messaging frameworks for outreach and follow-up, and a repeatable preparation workflow that reduces busywork.
What does it cost?
Pricing is provided on request following a brief fit call so the workshop can be matched to the environment and commercial goals.
Will AI make my team sound robotic?
The opposite. The workshop teaches briefing discipline so AI helps the rep uncover human-centric insights while the rep owns context, judgment and the final message.
How do you stop spam behaviour?
The workshop does not teach volume tactics. It teaches relevance checks and low-friction questions designed to earn the next exchange.
Is your team creating noise or insight?
Still have questions? 15 minutes on a call answers more than a page ever can.